Welcome to Marketing and Communications
The U of A Brand was built to help us deliver messages clearly, consistently, and powerfully. A strong visual identity isn't just about looking good; it's about being instantly recognizable, building trust, and forging a deeper connection with our internal and external audiences. From our logo to our website, every visual element is a chance to tell our stories with impact. Thank you for adhering to our Brand Guidelines and helping us to design with purpose.
One University Master Brand The U of A has a ‘One University’ master brand strategy. A master brand strategy allows us to lead with the strongest and most recognizable asset we have — the U of A name and logo — while leveraging a robust brand architecture system to ensure clear and recognizable assets from across our faculties, units, and campuses. To learn more about our Brand architecture and how to identify subunits, review our .
Our Logo
The U of A has one logo, available in horizontal and stacked formats. Subunits (faculties, units, departments, programs etc.) do not have discrete logos. To download our logo or other brand assets such as wallpaper, images, fonts, photos, slide decks, documents and more, visit the Downloads page to access Canto.
Our Colours
We are
Green+Gold
Inspired by the colours of Edmonton’s river valley and wide stretches of prairie, flanked by deep spruce forests. Green is symbolic of hope and optimism as well as growth and harmony.
Inspired by golden harvest fields and autumn trees. Gold represents the light of knowledge and is symbolic of energy, joy and happiness.
Our Promise
Leading with Purpose
This is the brand promise for the 海角社区. It may be used in any university communication materials, including as a headline, as a sign-off or within text. It is typeset in any of the Roboto font family cuts outlined in the typography section of the brand guidelines.
Typography
Typography is an integral element of the 海角社区 brand and should be used in a consistent manner throughout all brand materials. To ensure consistency between print and online brand touchpoints, the official 海角社区 typeface is the Google font family ROBOTO.
COAT OF ARMS
The full coat of arms is displayed at ceremonial occasions, such as convocation, and is used by the chancellor as titular head of the university. Only the chancellor and vice-chancellor may use the coat of arms. The Office of the Registrar is charged with managing the coat of arms and its use.
UNIVERSITY SEALS
The university has two official seals it uses based on operational requirements. The operational seal is used to endorse legal contracts and various agreements. This seal is administered by the university secretary by means of a physical stamp. The academic seal is used to on certificates of merit such as diplomas, awards, scrolls, certificates, etc. This seal is administered by the Office of the Registrar.
The seals should never be used in any publications, promotional material, marketing documents or web/Internet applications.
** Due to the restricted nature of the seals they are not available for download.
OBTAINING OFFICIAL STATIONERY ITEMS
Stationery items including business cards, letterhead and envelopes can be ordered online through Burke Group’s easy-to-use portal .